20
Year Ad Agency Executive Says...
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"Landing
a job in an advertising agency is one of the most difficult things
to do,simply because job seekers don't have that ad agency understanding
of what ad agencies are looking for! And what they're looking
for is totally different than any other business category!" |
I'll
Show You How You Can Get A Job Interview
With An Ad Agency. Guaranteed!
Dear Ad Agency Job Seeker,
First, let me say that I'm not
going to insult your intelligence by doing one of those hard
sell, "screaming" direct response ads. They all look
alike and have a flavor of distrust in them. But I am excited
about what I have to offer you, so my sincere apologies if I
come off sounding like a car dealership tv commercial or one
of those 50 greatest hits, buy it now, call this number, operators
are waiting for your call ... you get the point, I hope. Again,
I have a system, a program, a plan for you to enter into one
of the most lucrative and rewarding careers, the advertising
agency business. I'll show you the best way to land a job interview
in what is invariably, one of the toughest job interviews to
get.
How Can I
Make This Claim That You'll Get A Job Interview With An Advertising
Agency?
- As an ex ad agency owner of
25 years, I've interviewed and spoken to hundreds and hundreds
of candidates looking for positions in ad agencies. I've reviewed
thousands of resumes, until I've become not only bleary eyed,
but to the point where I don't care about anything you have to
offer, even if you're the most talented creative person, the
best account executive, the sharpest media person on our living
planet!
- I don't care if you've just
graduated from school and are starting your career, bright eyed
and bushy tailed, or I don't care if you've got 10 years of experience.
No matter what, your resumes start to look like all the others.
Your Talent
Is Going To Waste & I'm Sorry For That!
- When someone in an advertising
agency has to review thousands of resumes, they all start to
look the same. They blend into the wall, which means thousands
of great people -- like yourself -- with great careers ahead
of them, with great talents in servicing clients as account executives,
or those with sharp creative minds -- are getting passed by.
- And it's all because you don't
have the understanding of what ad agencies are looking for; you
don't know what their hot button is to get them to pick up the
phone to call you.
It's Tough & Disappointing
To Be Rejected ... Constantly!
- I know because I was there once.
I was right out of college and starry-eyed to have a career in
the "glamorous" advertising business. I got married
and moved to Philadelphia. I started my ad agency in one of the
toughest ad agency markets of all -- right next to New York.
- I sent out resume after resume,
and no one responded. Not even a thank you letter. I felt lousy.
Couldn't anybody appreciate my talents? My drive? My enthusiasm?
My energy? And my creativity?
- Then, I went with one of those
brand name employment firms that "specializes" in finding
people for ad agencies. I thought that would be the answer, only
to find out that they were doing just what I was doing ... sending
out one resume after another. I felt even worse.
There IS a
Better Way -- A WayThat Works!
- I had to do something and I
had to do something fast -- because time was running out, money
was running out and my wife was getting real antsy. It took me
three days of sitting down to figure it out ... and I eventually
landed the dream job ... the job of a lifetime ... working on
the McDonald's account for a major ad agency in Philadelphia.
- One tactic I did, got me a meeting
that was eventually ignite my career in the ad agency world and
take me on a lifetime trail of running and owning shops in Miami
and Houston.
I Got Meetings.
Those With Much More Experience Didn't.
- It wasn't until 25 years later,
as I moved out of the business to consult with ad agencies across
the country, that I realized how difficult it still is for new
people to get into the ad agency business. And ad agencies depend
on new people, fresh ideas and high energy.
- I realized still that it was
a hard challenge, especially now with the tough economy and ad
agencies streamlining their own businesses by laying off talented
people. I believe now that it's tougher than ever ... tougher
than it was 25 years ago to break into this great business.
- As more and more people kept
asking me how to break in, I thought back to 25 years ago in
Philadelphia and analyzed what I went through. It was agonizingly
tough sending out one resume after another and yet, here I was,
right out of college, competing with heavyweights on landing
a position with a major ad agency.
- What did I do right? Why did
they call me in for the meeting when there were others ahead
of me with more experience? Why did I get the job? In fact, I
was barely familiar with the marketplace.
A System That Can Land You
A Meeting!
- I didn't know it at the time
but 25 years ago, I had developed a pretty intricate, yet simple
and disciplined system that landed me an interview that very
few people ... very few experienced people were able to get.
Fortunately, I realized relatively early that sending one resume
out after another wasn't going to get me an interview.
- There was much more to it than
that. In fact, my first secret is that --
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I TRASHED THE
RESUME! And that takes Guts to do! |
Now Learn Those Secrets Of
Landing An Interview!
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